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Ford Targets 100,000 Sales for New $30,000 EV Truck

4 days ago

Ford is aiming to sell 100,000 units of a new $30,000 electric pickup in its first year on the market.

Ford is targeting sales of 100,000 units in the first year for a new electric pickup truck priced at around $30,000, according to details of the automaker's plans.

The price point places the vehicle well below many electric trucks currently on the market, positioning it as one of Ford's most aggressive bids yet to bring EV ownership to a wider group of buyers. The 100,000-unit goal signals that Ford expects strong demand at that price.

The planned model has drawn attention online, with the name "Ford Fathom" spiking in US search interest as word of the project spread.

A sub-$30,000 sticker and a six-figure sales target together mark a shift in how Ford is approaching the electric pickup segment, a category where high prices have limited mainstream uptake. Meeting the volume goal would make the truck a significant part of the company's EV lineup.

Ford has not published a full specification sheet, on-sale date, or production location in the available information, and further details on range, features, and availability remain to be confirmed. The reported figures center on the roughly $30,000 price and the 100,000-vehicle first-year ambition.

The plan reflects intensifying competition among carmakers to offer lower-cost electric vehicles as they chase buyers who have so far been deterred by cost. For Ford, hitting both the price and the sales numbers would test whether an affordable electric truck can find a mass audience in the United States.

Ford EV truck, Ford electric pickup, $30,000 EV, Ford Fathom, electric vehicle sales, affordable EV, Ford electric truck 2026

 

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